Throttle Therapy
Mockup gallery · Internal review
Homepage · Round 01 · Internal Review

Three directions.
One throttle.

Three distinct homepage directions for Throttle Therapy — Lake Anna and the new Powhatan location. Each is on-brand (oxblood & black, Lucide icons, no emoji) but leans into a different aesthetic. Pick the one that feels right, mix the parts you like, and we’ll converge on the final.

Static HTML / Tailwind Lucide icons Real Throttle Therapy imagery Will rebuild in Laravel + Tailwind
№ 01 Field Guide

Topographic Field Guide

Bone & oxblood. Western woodtype headers. Topo lines, hand-stamped marks, reservation cards. Reads like a national park brochure that knows how to ride.

Rye · Newsreader · DM Mono Editorial heritage
Open mockup
№ 02 Pit Wall

Pit Wall / Race Plate

Black-dominant, signal red, oxblood. Condensed industrial type. Number plates, sector reports, pit-board readouts. Aggressive, motorsport-native.

Antonio · Archivo · Space Mono Brutalist motorsport
Open mockup
№ 03 The Lodge

Refined Lodge / Editorial

Parchment, deep forest, oxblood, brass. Magazine layout, drop caps, refined serif. Reads like a sporting-club annual — premium, photography-forward.

Fraunces · Spectral · JetBrains Mono Premium editorial
Open mockup
Shared across all three

Same foundation. Different voice.

Brand

#641717 oxblood + black. Neutral parchment / bone for contrast. No color drift.

Locations

Persistent Lake Anna ↔ Powhatan switcher in the nav. Powhatan flagged NEW.

Booking

Direct-booking widget placeholder — wires up to whatever engine you choose.

Iconography

Lucide line icons throughout. Zero emoji, anywhere on the site.

Imagery

Real Throttle Therapy photography pulled from the existing site. Easy to swap.

Stack

Static HTML for review. Final build: Laravel + Tailwind, easy translation.

Proposed sitemap

A multi-location architecture, future-proof.

Each location lives under its own slug — /lake-anna and /powhatan. The root is a soft landing that routes by location. Shared pages (story, contact, shop) sit at the top level.

Top level
  • / — Location landing
  • /about — Founders & story
  • /contact — General inquiries
  • /shop — Etsy redirect
  • /journal — Optional · field reports
Lake Anna · existing
  • /lake-anna — Overview
  • /lake-anna/signature-package
  • /lake-anna/farmhouse
  • /lake-anna/guest-house
  • /lake-anna/availability
  • /lake-anna/tracks-trails
  • /lake-anna/range
  • /lake-anna/things-to-do
  • /lake-anna/book — Booking
NEW
Powhatan · expansion
  • /powhatan — Overview
  • /powhatan/stays — TBD inventory
  • /powhatan/availability
  • /powhatan/tracks-trails
  • /powhatan/range — If applicable
  • /powhatan/things-to-do
  • /powhatan/waitlist — Pre-launch
  • /powhatan/book
Routing pattern
Location lives in the URL path; the same page templates render for both locations from a shared component layer.
Why not subdomains
SEO consolidates on one domain. Internal linking, rankings, and analytics all live in one place — easier to manage in Laravel.
Future locations
Each new location is a content config + image set. Architecture supports a third or fourth without code rewrites.
How to review

Open all three. Send notes.

  1. Click into each mockup. Use the bottom switcher to flip between them on the same scroll position.
  2. Note which direction feels right first — typography, density, voice — before debating individual sections.
  3. Drop notes per direction (what to keep, what to drop). We can mix — e.g. Lodge typography with Pit Wall density.
  4. Final pick gets translated to Laravel + Tailwind components and connected to the booking engine of choice.
01 · Field Guide 02 · Pit Wall 03 · Lodge All